The way in which customers search for tradespeople and services has changed significantly in recent years. In the past, tradespeople were often found through recommendations from friends or advertisements in local newspapers. Today, the search usually begins on the Internet. When someone needs an electrician, plumber, roofer or cleaning company, they usually use their smartphone […]
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Many small businesses do not have their own website. Craftsmen, service providers or local businesses in particular often work mainly via recommendations or regular customers. However, customer search behavior has changed dramatically. Today, the search for services almost always begins on the Internet. When someone is looking for an electrician, a cleaning company, a handyman […]
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Just a few years ago, many people looked for tradespeople through recommendations from friends or in local newspapers. Today, customer behavior has changed dramatically. Most people start their search for services on the Internet. When someone needs an electrician, plumber, roofer or cleaning company, the first thing they do is reach for their smartphone or […]
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Many local service providers do an excellent job.Reliable. On time. Professionally strong. Nevertheless, they remain invisible online. Not because they are bad.But because they are almost impossible to find digitally. Customers search differently today In the past, orders came via recommendations or the phone book.Today, almost every search starts online. People google: Handyman near meCleaning […]
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Many platforms are perceived as advertising portals.You pay, are displayed – and hope for reactions. But LinkMarkt is designed differently. Not as a classic advertising space.But as a tool for companies. Advertising often means: Short-term attention Paid reach Little control over sustainability A tool, on the other hand, means: Structure Long-term findability Clear positioning LinkMarkt […]
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Many companies invest in advertising.Many invest in social media.Many invest in new websites. But they overlook a crucial point: How easy is it for a customer to make an inquiry? If processes are complicated, you lose inquiries – even if the offer is good. 1. complexity costs trust A prospective customer often decides within a […]
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The days of spontaneous purchasing decisions are over In the past, a good location, a large sign or an advertisement in the newspaper was enough.Today, almost every decision goes through a digital filter. Before a customer calls, writes or buys, they usually already have: The actual purchase decision is often made even before the company […]
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Why traditional advertising is becoming less and less effective Many companies still invest in traditional advertising: advertisements, flyers, banners or aggressive online ads. But customers have changed. You want: Attention spans are decreasing – but the need for information is increasing. This is exactly where the modern approach begins: Do not sell. Explain. What does […]
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From salesperson to problem solver – the change in digital marketing Many companies still try to actively “sell” their products or services. However, customer behavior has changed fundamentally. Today, people no longer buy because someone is selling well.They buy because they understand. And this is where the difference begins. 1. the modern customer informs himself […]
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Why a simple ad can be the first step to more visibility, inquiries and sales Many small and medium-sized companies are faced with the same question:How do I acquire new customers online without immediately investing thousands of euros in marketing? The answer is often easier than you think: a targeted advertisement can be the first […]
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