How to sell online in Germany? The Complete Beginner’s Guide 2025
Selling online is easier than ever in 2025 – but at the same time there is more competition, more platforms and more opportunities to make mistakes.
This guide shows you exactly how to sell online in Germany – whether privately or commercially.
Which products can be sold well in 2025?
You can sell almost everything online, but the best categories are:
Electronics
Clothes and shoes
Household appliances
Cosmetics and care
Decoration and furniture
Bicycles and sports equipment
Tool
Collectors’ items
small gadgets, decorative items, sustainable products, vintage fashion and premium cosmetics will be particularly strong in 2025.
Which platform should I choose?
Sell for free – the best choice for beginners:
LinkMarkt.eu – completely free, without any fees.
Local buyers in Germany, categories such as classifieds, shops and services.
Kostenpflichtige Plattformen sind beispielsweise eBay, Etsy, Amazon oder Hood.de . Nachteile solcher Plattformen sind Gebühren, komplizierte Regeln und sehr hoher Wettbewerb.
How to make a perfect ad?
A strong title is crucial.
Good: “Dyson vacuum cleaner V11 – new, complete, invoice”
Bad: ”vacuum cleaner”
In the product description you should always specify:
Condition, brand, age, accessories, shipping or collection, warranty or invoice as well as special features.
Photos are extremely important. The best pictures are created in daylight with a clear, calm background.
At least five images per product are recommended.
How to set the right price?
Be guided by comparative prices, current demand and the condition of the product.
Gold Rule 2025:
Private sale: 20% to 50% below new price
New goods: usual market price plus shipping costs
Shipping or collection?
Shipping brings more buyers and often ensures faster sales.
Collection means no shipping stress and no return risk.
The best solution is to offer both.
How to find buyers?
2025 works especially well:
good photos, a clear title, an honest description, fast chat contact and a fair price.
Conclusion
You don’t have to be a professional – anyone can sell online today.
With a good ad and the right platform, you’ll be up and running in less than ten minutes.
