{"id":22242,"date":"2026-02-28T09:02:00","date_gmt":"2026-02-28T08:02:00","guid":{"rendered":"https:\/\/linkmarkt.eu\/wie-kunden-heute-entscheidungen-treffen-und-was-unternehmen-verstehen-muessen\/"},"modified":"2026-05-15T07:54:29","modified_gmt":"2026-05-15T05:54:29","slug":"wie-kunden-heute-entscheidungen-treffen-und-was-unternehmen-verstehen-muessen","status":"publish","type":"post","link":"https:\/\/linkmarkt.eu\/en\/wie-kunden-heute-entscheidungen-treffen-und-was-unternehmen-verstehen-muessen\/","title":{"rendered":"How customers make decisions today &#8211; and what companies need to understand?"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">The days of spontaneous purchasing decisions are over<\/h3>\n\n<p class=\"wp-block-paragraph\">In the past, a good location, a large sign or an advertisement in the newspaper was enough.<br\/>Today, almost every decision goes through a digital filter.<\/p>\n\n<p class=\"wp-block-paragraph\">Before a customer calls, writes or buys, they usually already have:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>googled<\/li>\n\n\n\n<li>Read reviews<\/li>\n\n\n\n<li>Prices compared<\/li>\n\n\n\n<li>Social media checked<\/li>\n\n\n\n<li>Alternatives looked at<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">The actual purchase decision is often made even <strong>before<\/strong> the company is contacted.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\">The modern decision-making process in 5 phases<\/h2>\n\n<h3 class=\"wp-block-heading\">1\ufe0f\u20e3 Recognize the problem<\/h3>\n\n<p class=\"wp-block-paragraph\">\u201cI need new windows.\u201d<br\/>\u201cMy website isn\u2019t getting any inquiries.\u201d<br\/>\u201cThe air conditioning isn\u2019t working.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">This is where the Google search begins.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading\">2\ufe0f\u20e3 Collect information<\/h3>\n\n<p class=\"wp-block-paragraph\">The customer is looking for:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Explanations<\/li>\n\n\n\n<li>Solutions<\/li>\n\n\n\n<li>Field reports<\/li>\n\n\n\n<li>Cost overviews<\/li>\n\n\n\n<li>regional providers<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Anyone who is visible here is automatically shortlisted.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading\">3\ufe0f\u20e3 Check trust<\/h3>\n\n<p class=\"wp-block-paragraph\">Now everything is decided.<\/p>\n\n<p class=\"wp-block-paragraph\">The customer pays attention to:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>professional website<\/li>\n\n\n\n<li>clear information<\/li>\n\n\n\n<li>Price transparency<\/li>\n\n\n\n<li>References<\/li>\n\n\n\n<li>real ratings<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">If there is a lack of trust, the provider is out \u2013 even if it would be cheaper.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading\">4\ufe0f\u20e3 Comparison phase<\/h3>\n\n<p class=\"wp-block-paragraph\">2-4 providers are compared.<\/p>\n\n<p class=\"wp-block-paragraph\">Criteria:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Comprehensibility<\/li>\n\n\n\n<li>Competence<\/li>\n\n\n\n<li>Sympathy<\/li>\n\n\n\n<li>Accessibility<\/li>\n\n\n\n<li>Response time<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">The cheapest doesn\u2019t always win.<br\/>The one who <strong>explains more clearly<\/strong> often wins.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading\">5\ufe0f\u20e3 Decision<\/h3>\n\n<p class=\"wp-block-paragraph\">Making contact is just one last step towards confirmation.<\/p>\n\n<p class=\"wp-block-paragraph\">The decision has usually already been made in your head.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\">What companies need to learn from this<\/h2>\n\n<h3 class=\"wp-block-heading\">\u274c Not visible = does not exist<\/h3>\n\n<p class=\"wp-block-paragraph\">If you can\u2019t be found online, you simply don\u2019t exist for many customers.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading\">\u274c Advertising alone is not enough<\/h3>\n\n<p class=\"wp-block-paragraph\">Those who only communicate \u201cSecure your offer now!\u201d lose out to providers who explain.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading\">\u2705 Information is the new salesroom<\/h3>\n\n<p class=\"wp-block-paragraph\">Blog articles, structured advertisements, FAQ areas, transparent service descriptions \u2013 all of this replaces the classic sales pitch.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\">The biggest mistake made by small companies<\/h2>\n\n<p class=\"wp-block-paragraph\">Many people think:<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cOur work speaks for itself.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">But:<br\/>If nobody understands her online, she doesn\u2019t speak.<\/p>\n\n<p class=\"wp-block-paragraph\">Competence must be made visible.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\">Why visibility generates trust<\/h2>\n\n<p class=\"wp-block-paragraph\">People don\u2019t just buy a product.<br\/>They buy security.<\/p>\n\n<p class=\"wp-block-paragraph\">If a company:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>clearly explained<\/li>\n\n\n\n<li>Questions answered in advance<\/li>\n\n\n\n<li>communicated transparently<\/li>\n\n\n\n<li>regularly publishes content<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">expert status is created.<\/p>\n\n<p class=\"wp-block-paragraph\">And experts are preferred.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n<p class=\"wp-block-paragraph\">Today\u2019s customers make their decisions in a structured, digital and comparative way.<\/p>\n\n<p class=\"wp-block-paragraph\">If you just wait for someone to call, you lose.<br\/>If you are informed, visible and build trust, you win.<\/p>\n\n<p class=\"wp-block-paragraph\">The decision is not made in conversation.<br\/>It is made when googling.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The days of spontaneous purchasing decisions are over In the past, a good location, a large sign or an advertisement in the newspaper was enough.Today, almost every decision goes through a digital filter. Before a customer calls, writes or buys, they usually already have: The actual purchase decision is often made even before the company [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22243,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"How customers make decisions today - modern buying process explained","_seopress_titles_desc":"Find out how customers make decisions in the digital age and why visibility, trust and information are crucial.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"googlesitekit_rrm_CAowz76iDA:productID":"","footnotes":""},"categories":[1],"tags":[5037,5441,5440,5430,5442,5443,5439,5438],"class_list":["post-22242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nicht-kategorisiert","tag-building-trust-online-2","tag-customer-behavior-2026","tag-digital-decision-making-process","tag-information-marketing","tag-local-visibility-company","tag-modern-marketing","tag-purchase-decision-today","tag-strengthen-online-presence"],"_links":{"self":[{"href":"https:\/\/linkmarkt.eu\/en\/wp-json\/wp\/v2\/posts\/22242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/linkmarkt.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/linkmarkt.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/linkmarkt.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/linkmarkt.eu\/en\/wp-json\/wp\/v2\/comments?post=22242"}],"version-history":[{"count":1,"href":"https:\/\/linkmarkt.eu\/en\/wp-json\/wp\/v2\/posts\/22242\/revisions"}],"predecessor-version":[{"id":22245,"href":"https:\/\/linkmarkt.eu\/en\/wp-json\/wp\/v2\/posts\/22242\/revisions\/22245"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/linkmarkt.eu\/en\/wp-json\/wp\/v2\/media\/22243"}],"wp:attachment":[{"href":"https:\/\/linkmarkt.eu\/en\/wp-json\/wp\/v2\/media?parent=22242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/linkmarkt.eu\/en\/wp-json\/wp\/v2\/categories?post=22242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/linkmarkt.eu\/en\/wp-json\/wp\/v2\/tags?post=22242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}