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Why do simple processes generate more inquiries?

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Many companies invest in advertising.Many invest in social media.Many invest in new websites. But they overlook a crucial point: How easy is it for a customer to make an inquiry? If processes are complicated, you lose inquiries – even if the offer is good. 1. complexity costs trust A prospective customer often decides within a […]

Why do direct contacts increase the closing rate?

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In many sectors, it is not just the offer that determines success, but the direct contact between the provider and the prospective customer. Companies, service providers and the self-employed are increasingly realizing that personal and direct communication can significantly increase the closing rate. But why is this the case – and why do direct contacts […]