Building trust online

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Why do references have such a strong impact?

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People trust other people more than advertising.Before someone buys or sends an inquiry, they ask themselves: 👉 “Has this worked for anyone else?” This is where references and examples come into play. They provide proof that your offer works. What good references do Without references, you remain an “unknown option”.With references, you become a safe […]

How customers make decisions today – and what companies need to understand?

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The days of spontaneous purchasing decisions are over In the past, a good location, a large sign or an advertisement in the newspaper was enough.Today, almost every decision goes through a digital filter. Before a customer calls, writes or buys, they usually already have: The actual purchase decision is often made even before the company […]