How do you sell online in Germany? The complete beginner’s guide 2025
Selling online in 2025 is easier than ever before – but at the same time there is more competition, more platforms and more opportunities to make mistakes.
This guide shows you exactly how to sell online in Germany – whether privately or commercially.
Which products will sell well in 2025?
You can sell almost anything online, but the best categories are:
Electronics
Clothing and shoes
Household appliances
Cosmetics and personal care
Decoration and furniture
Bicycles and sports equipment
Tools
Collectibles
Small gadgets, decorative items, sustainable products, vintage fashion and premium cosmetics will be particularly strong in 2025.
Which platform should I choose?
Sell for free – the best choice for beginners:
LinkMarkt.eu – completely free of charge, without fees.
Local buyers in Germany, categories such as classifieds, stores and services.
Paid platforms include eBay, Etsy, Amazon or Hood.de.
Disadvantages of such platforms are fees, complicated rules and very high competition.
How do I create a perfect ad?
A strong title is crucial.
Good: “Dyson vacuum cleaner V11 – as good as new, complete, invoice”
Bad: “Vacuum cleaner”
You should always state the following in the product description:
Condition, brand, age, accessories, shipping or collection, warranty or invoice and special features.
Photos are extremely important. The best pictures are taken in daylight with a clear, calm background.
At least five pictures per product are recommended.
How do you set the right price?
Use comparative prices, current demand and the condition of the product as a guide.
Gold rule 2025:
Private sale: 20 % to 50 % below the original price
New goods: standard market price plus shipping costs
Shipping or collection?
Shipping brings more buyers and often results in faster sales.
Pickup means no shipping stress and no risk of returns.
The best solution is to offer both.
How do I find buyers?
2025 works particularly well:
good photos, a clear title, an honest description, quick chat contact and a fair price.
Conclusion
You don’t have to be a professional – anyone can sell online today.
With a good ad and the right platform , you can get started in less than ten minutes.
